MISC.

The non advertising stuff.

Long’s Horseradish

This product was proposed to be sold at high end supermarkets where there already is an abundance of beautifully packaged items. I decided to go way off and redesign the jar pushing aside the factors of cost and the practicalities of production. It’s like how they do it on fashion shows with the outlandish garments.

The idea behind is to portray how horseradish from the ground with dirt is transformed into something many relish. And i came up with the diamond. The holding area is of rock texture to signify coal and the caps are the polished diamonds. The caps vary in color according to the condiment in it.

Click on the image to view logos and schematic drawings.

Product and Packaging Design : Naresh Kumar

Logo and identity : Keshav Bhat

Innovative Marketing : Suhaimi Saadan and Geethanjali C Kalro

Print : Akanksha Jain and Malvika Menon

MTV Virus – Lightpainting.

A collaboration with Suhaimi and Malcolm.

Click to enlarge

Click to enlarge

Photographer: Naresh(me)

Model: Sonali Subbaiah

Garment Designer : Nithya