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Nokia 5800 XpressMusic:Wifi Advertising

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To target our audience of teenagers aged 16 to 25, we will use the internet as our medium. To do this we install free Wi-Fi hotspot at selected spots like Cafés, Public Library’s, Schools and wherever people come to hangout and also surf the net. The networks can be named to whatever we want. Since the aim is to promote the unlimited downloads of music among millions of tracks, we rename the networks to show phrases made up of popular music titles. We can install from one to any number of networks we want. They already see the message before connecting to the internet. Also upon clicking on one of our free networks, the Nokia 5800 XpressMusic homepage will open up. The user gets free wireless and the client gets noticed. A win win situation.

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