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The Red Sea Dragon Campaign.
The World Wildlife Foundation is coming out with a seafood guide for Singapore. It’s a guide that places the seafood we eat into three color categories. The categories are based on how much collateral damages are caused when fishing for this creatures. From damaging the coral reefs to other species getting caught while netting for [...]
Dulcolax:Missile
Outdoor/Print/Press
Dulcolax is a laxative.
Creatives:Naresh Kumar, Suhaimi Sadaan, Farizal Akramhan and David Stevanov
Art Direction:Suhaimi Sadaan
Word of Mouse:Teaser
Outdoor Poster / Print
A teaser poster set for Word of Mouse (link).
Click images to enlarge
ASH:2555-The Chinese Funeral
ASH is an anti-smoking charity dedicated to reducing the capacity of British American Tobacco (BAT). BAT is holding their annual general meeting at the FULLERTON HOTEL in Singapore.
Brief:
Create ambient advertising and guerrilla activity/stunt that will cause embarrassments to BAT and its shareholders outside the venue. Also, come up with ideas that will attract the [...]
Wash away impurities.
Outdoor Poster / Print
NTUC brand Fruit and Vegetable wash
Click images to enlarge
Create Not Hate:Teach
Press Ad
This campaign is for Create Not Hate, a new initiative set up by Quiet Storm, to enable inspiring role models from creative industries to mentor young people, directly or indirectly affected by gun and knife crime.
Click images to enlarge
IML:Terms and Conditions.
Outdoor Poster
The aim of this poster is to show the aftermath of borrowing from illegal money lenders aka loan sharks. The unwritten fine print.
iml.com.sg is a fictional site to educate the public on the effects of borrowing from these loansharks.
Click image to enlarge
flickr
