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Campaign
The Red Sea Dragon Campaign.
The World Wildlife Foundation is coming out with a seafood guide for Singapore. It’s a guide that places the seafood we eat into three color categories. The categories are based on how much collateral damages are caused when fishing for this creatures. From damaging the coral reefs to other species getting caught while netting for [...]
Word of Mouse:The Campaign.
Wordofmouse is an anonymous web platform for people who are affected by Smoking, Alcohol, Drug abuse, Money (Debt/Gambling/Credit Card), Violence (Domestic/Bully/Cyber), Pedophilia and other uncategorized issues to submit their problems and experiences with the aforementioned issues.
Those who are not directly affected by the above mentioned issues do have a part to play in this project [...]
ASH:2555-The Chinese Funeral
ASH is an anti-smoking charity dedicated to reducing the capacity of British American Tobacco (BAT). BAT is holding their annual general meeting at the FULLERTON HOTEL in Singapore.
Brief:
Create ambient advertising and guerrilla activity/stunt that will cause embarrassments to BAT and its shareholders outside the venue. Also, come up with ideas that will attract the [...]
Ebay:Buy My Friend Campaign
Brief:
To create an integrated Interactive Advertising and Marketing Campaign for
eBay.com.sg targeted at the youth
Campaign Deliverables:
Micro site, Web Banners, E.D.Ms, Viral Marketing
Strategy:
Buymyfriend.com is an eBay styled website where members can buy and sell their friends via
auctions. Members get to upload “interesting” photos of their friends, give them a nick
name and put them up for auction. [...]
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