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Interactive
The Red Sea Dragon Campaign.
The World Wildlife Foundation is coming out with a seafood guide for Singapore. It’s a guide that places the seafood we eat into three color categories. The categories are based on how much collateral damages are caused when fishing for this creatures. From damaging the coral reefs to other species getting caught while netting for [...]
MUJI:+Space
The +Space application from the Muji for the Facebook platform is designed to aid the users remove the clutter in their real life. Upon entering the application’s group page, visitors are shown a blurb of the application’s function. Once they add the application to their profile, the applications takes effect. Every Sunday, users get a [...]
Burger King:Sides Slider
The big idea is to use an interactive game to boost sales of slow selling items or if none, the lower priced items. And also to inject some fun into the diners’ mealtime and get strangers to connect with each other in a fun way.
This game is played like how we play Pong. [...]
Word of Mouse:The Campaign.
Wordofmouse is an anonymous web platform for people who are affected by Smoking, Alcohol, Drug abuse, Money (Debt/Gambling/Credit Card), Violence (Domestic/Bully/Cyber), Pedophilia and other uncategorized issues to submit their problems and experiences with the aforementioned issues.
Those who are not directly affected by the above mentioned issues do have a part to play in this project [...]
Nokia 5800 XpressMusic:Wifi Advertising
To target our audience of teenagers aged 16 to 25, we will use the internet as our medium. To do this we install free Wi-Fi hotspot at selected spots like Cafés, Public Library’s, Schools and wherever people come to hangout and also surf the net. The networks can be named to whatever we want. [...]
Ebay:Buy My Friend Campaign
Brief:
To create an integrated Interactive Advertising and Marketing Campaign for
eBay.com.sg targeted at the youth
Campaign Deliverables:
Micro site, Web Banners, E.D.Ms, Viral Marketing
Strategy:
Buymyfriend.com is an eBay styled website where members can buy and sell their friends via
auctions. Members get to upload “interesting” photos of their friends, give them a nick
name and put them up for auction. [...]
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