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The Red Sea Dragon Campaign.
The World Wildlife Foundation is coming out with a seafood guide for Singapore. It’s a guide that places the seafood we eat into three color categories. The categories are based on how much collateral damages are caused when fishing for this creatures. From damaging the coral reefs to other species getting caught while netting for [...]
Unifem:End
Direct Marketing
for UNIFEM’s new privilege card programme. The card gives members 8% discount at major retailers. Of which 3% goes to UNIFEM.
The coupons are to be used on a weekly basis . As the coupons get used, the issues on the other side lessen too.
Designed for easy storage in purses and wallets. These are attached [...]
Burger King:Sides Slider
The big idea is to use an interactive game to boost sales of slow selling items or if none, the lower priced items. And also to inject some fun into the diners’ mealtime and get strangers to connect with each other in a fun way.
This game is played like how we play Pong. [...]
Word of Mouse:The Campaign.
Wordofmouse is an anonymous web platform for people who are affected by Smoking, Alcohol, Drug abuse, Money (Debt/Gambling/Credit Card), Violence (Domestic/Bully/Cyber), Pedophilia and other uncategorized issues to submit their problems and experiences with the aforementioned issues.
Those who are not directly affected by the above mentioned issues do have a part to play in this project [...]
ASH:2555-The Chinese Funeral
ASH is an anti-smoking charity dedicated to reducing the capacity of British American Tobacco (BAT). BAT is holding their annual general meeting at the FULLERTON HOTEL in Singapore.
Brief:
Create ambient advertising and guerrilla activity/stunt that will cause embarrassments to BAT and its shareholders outside the venue. Also, come up with ideas that will attract the [...]
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